New Head of Sales at GEBA

Strengthening sales, shaping the future

In March 2026, Christian Pirkel, an experienced industry expert, will take over the position of Head of Sales at GEBA-Autoteile. In this role, he will be responsible for the further development of sales and, together with the management, will shape the future market orientation of the company.

For more than ten years, the automotive aftermarket has been his professional environment. He began his career with an apprenticeship as an automotive mechatronics technician at Mercedes-Benz, then gained extensive sales experience in the industry – including with NTN-SNR, where he already worked closely with Christian Herr. At the same time, he qualified for a Bachelor Professional of Technical Management degree while working full-time.

Christian Pirkel has been part of the GEBA family as an area sales manager since July 2023. With his technical expertise, market knowledge, and sales experience, he aims to further expand cooperation with customers and partners and tap into new market potential.

“With Mr. Pirkel, we want to consistently strengthen our market position in the global independent automotive aftermarket. We greatly value our long-standing and trusting cooperation and look forward to continuing to build on this joint venture,” explain managing directors Frank Herrmann and Christian Herr.

A broad product portfolio, the highest “Made in Germany” quality standards, and innovative solutions – such as those based on the “first to market” principle – offer the best conditions for continuing to drive GEBA‘s sustainable growth.

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