GEBA expands senior management team – Christian Herr appointed new sales director

GEBA-Autoteile GmbH, the family-owned German company based in Vettelschoß in the Westerwald region, is expanding its senior management team with effect from 1 October 2021.

Christian Herr has been appointed as GEBA’s new sales director and will join the company from the Japanese-French bearings manufacturer NTN-SNR. Mr Herr was previously deputy sales director for the DACH region and the Benelux countries at NTN-SNR in Erkrath. In addition to his duties of supporting strategic sales planning activities and delivering these in the division, he expanded his business skills by completing a Master’s in Business Administration alongside his work.

In his new role, the 34-year-old intends to further strengthen GEBA’s competitive position in national and global markets. „We aim to grow further in all segments, build on proven strengths and forge new ideas as regards strategic direction. For me, taking over as director of sales at GEBA is a great challenge and an opportunity – particularly in times of change within our industry. I would like to thank the management team for placing their trust in me, and I look forward to working together,“ said Christian Herr.

Frank Herrmann, CEO of GEBA-Autoteile GmbH, said: „Together with Mr Herr, we particularly want to focus on further expanding our market position in the independent spare parts market in Germany, Austria and Switzerland. I believe his extensive understanding of the technical aspects, his business knowledge and his sales-related experience will provide important support for our team.“

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